Case Study

Connecting Digital Properties

Turning digital strategy into a seamless resident experience

A city built for innovation, with a digital experience to match

Kitchener sits at the heart of Waterloo Region, one of Canada’s most recognized innovation hubs. Surrounded by global technology companies and a community shaped by progress, innovation is not something the city is working toward. It is already part of how it operates.

In 2026, Kitchener launched Digital Kitchener 2.0, a five-year strategy grounded in a clear commitment to put residents at the centre of every digital experience. Among its priorities was a practical and measurable goal: Improve how residents find information online, and make that experience faster, simpler, and more reliable.

Everything existed, it just didn’t work together

Like most municipalities, Kitchener’s digital presence evolved over time. Its main website and supporting microsites cover a wide range of services, programs, and departments. Well maintained, but never designed to work together.

While search could point to content across sites, answers remained fragmented. The burden was still on the user to piece things together across multiple websites, with nothing to help connect the information to a clear answer.

For residents, this meant more searching, more uncertainty, and more time spent trying to find the right answer. For staff, it often meant stepping in to fill gaps in the digital experience, adding avoidable workload and cost to service delivery.

The experience was fragmented and didn’t reflect the connected, on-demand model outlined in Digital Kitchener 2.0.

“I want an experience where everything is simple and connected. I can complete or request any service online and easily find information about my community.”

– Resident, Digital Kitchener 2.0 engagement

One search experience, no matter where you start

Rather than starting over, Kitchener partnered with municiPal AI to introduce a connecting layer that unified its existing digital presence.

Context-aware search, powered by municiPal AI, links nine City of Kitchener websites into a single search experience.

When a resident asks a question, the system queries across all connected properties in real time. An intelligence layer prioritizes content based on the resident’s starting point, ensuring results are always context-aware and grounded in trusted City information.

This changes the experience in a simple but important way: information is no longer split across websites, and users aren’t left to figure it out on their own. Residents do not need to understand how the city is structured, navigate between properties, or guess where information might live. They simply ask, and the system delivers the answer.

Turning strategy into something people can actually use

Digital Kitchener 2.0 set out to create a more connected and accessible city. Context-aware search delivers on that vision in a way residents experience directly.

  • Finding information no longer depends on choosing the right website.
  • Services feel faster because answers surface immediately.
  • Access improves because responses are clear and easy to understand.

This is what practical digital transformation looks like in a municipal environment. It’s better connections between the systems that already exist.

A more connected experience for residents and staff

With context-aware search in place, Kitchener’s digital presence now functions as a unified system. For residents, the impact is clear:

9connected city sites
97%accuracy across municipal content
24/7self-serve access, from any entry point
Zerodead-end searches

Building the foundation for continued growth

Context-aware search is not a one-time improvement. It is part of a broader shift in how the City of Kitchener approaches its digital presence. It’s digital innovation in practice.

“municiPal AI provides a strong foundation for cities focused on delivering connected and inclusive services. It supports digital growth without adding complexity and ensures residents can continue to access what they need as the digital ecosystem evolves.”

Hillary Molinaro
Digital Media Specialist, City of Kitchener

As new services, microsites, and content are introduced, they can be added to the same connected network. Each addition strengthens the system rather than creating new silos.

Creating a no wrong door experience

In a multi-site environment, the starting point often determines the outcome. Residents who begin in the wrong place may never reach the right answer, even when it exists.

municiPal AI takes the burden off the user by connecting content across sites so every entry point leads to the same set of information. Residents no longer need to understand how the city is organized, know which link to use, or figure out where to look. They simply ask, and the system takes care of the rest.

Is municiPal AI right for you? 

If helping residents find answers quickly is a challenge in your municipality, municiPal AI can help. Designed to scale across multiple digital properties, it delivers consistent, reliable answers no matter where information lives online.

Stay Ahead of the Curve

AI is changing how municipalities communicate. Stay informed with insights, case studies, and practical tips delivered straight to your inbox.

"*" indicates required fields