AI reads your website a lot like a person would: quickly, literally, and looking for the clearest path to an answer.
In our recent webinar, municiPal AI co-founder Kristy Guthrie unpacked what that means for municipal teams, and shared simple, practical ways to help your existing content perform better in AI-powered search.
The session covered a lot of ground, including:
- Why municipal websites have historically worked like a giant filing cabinet, and why that makes information so hard to find
- How AI-powered search reads for meaning rather than matching keywords
- Why content quality still matters, and how writing like a journalist primes your pages for AI search
- Six practical rules for AI-friendly content, from clear opening copy to giving actions the context residents need
- Simple ways to audit your own pages and use your analytics to find and close knowledge gaps
If one idea anchored the session, it was this: clarity is kindness. Clear, plain-language content serves your residents and the AI reading your site at the same time. And writing for AI, it turns out, is not so different from writing for humans or for SEO, something most communications professionals already know how to do.
Watch the full session
The full recording walks through all of it in detail, including live examples of AI search in action on a real municipal website. Give it a watch.
Ready for the next one?
Browse our full lineup of upcoming webinars on the News and Events page and save your spot.
